Travis Scott's acclaimed album "ASTROWORLD" finds its roots in a significant Grammy snub that left Scott and his team determined to succeed. According to Sickamore, Scott's longtime A&R, the lack of recognition for "Birds in the Trap Sing McKnight" in 2016 pushed them to create an "undeniable" album. Despite contributing to notable works like "Love Galore" and Justin Bieber's "Purpose," Scott's sophomore effort was overlooked in favor of major contenders such as Drake, Kanye, and Chance the Rapper. This setback instilled a resolve to prove themselves at the highest artistic level, with an ASTROWORLD Grammy win seen as ultimate validation.

Scott's team meticulously crafted "ASTROWORLD" by incorporating tighter features and focusing on songs over guest appearances, leading to a cohesive and dreamy project. Sickamore compares Scott's approach to visionary filmmaker David Lynch, highlighting the album's atmospheric qualities. Among the industry's discussions, John Mayer's role on "ASTROWORLD" surfaces as a noteworthy collaboration, showcasing cross-genre synergy. With Sickamore advocating for better credit-listing in streaming services, Travis Scott's journey with "ASTROWORLD" exemplifies the relentless pursuit of artistic excellence catalyzed by past setbacks.