Danny Trejo is taking a leading role in a new public service announcement (PSA) by Safe.Pharmacy, aimed at raising awareness regarding the dangers of counterfeit medicine and drugs sold online. Titled "Bad Meds," the PSA leverages the actor's personal experiences and star power to address the rising crisis fueled by illegal online pharmacies and the COVID-19 pandemic's shift toward digital pharmaceutical purchases. Designed to educate consumers about safe medication practices, the initiative highlights that a startling four out of ten counterfeit pills contain harmful ingredients, contributing to over one million deaths annually, according to the World Health Organization.

The comprehensive campaign backed by governmental and law enforcement bodies, including the Los Angeles County Sheriff’s Department and the Department of Homeland Security, targets communities most at risk, aiming to prevent further tragedies. Through TV, social media, and out-of-home advertisements like a Times Square billboard, the PSA makes the issue personal, persuading viewers to verify legitimacy before buying medications online. This initiative reflects a multidimensional effort to curb counterfeit drug sales, with Trejo underscoring the universal importance of safe medical access and affirming the PSA's mission to save lives.